Next News Network has published a video report revealing that Google may have been ripping off its Adsense customers for years. Google Adsense allows companies and content producers to generate revenue through online advertisements, but a whistleblower who says he was a Google employee stated, "We were told to go and look into the publishers accounts, and if any publisher had accumulated earnings exceeding $5000 and was near a payout or in the process of a payout, we were to ban the account right away and reverse the earnings back."
According to the whistleblower, Google ranked content producers by a color code that indicated how much they earned each month, making it easier to go after the top earners. Google maintained this system from 2009 to at least 2012, but it may be ongoing.
Next News Network reported, "While some advertisers stayed within the rules and were banned, others violated the terms of service and were retained. If proven true, this revelation shows that [G]oogle was [selectively] [enforcing] their policies on an yet to be disclosed bias to the content creators."
In response, Google released statements which read, "This description of our AdSense policy enforcement process is a complete fiction. The color-coding and 'extreme quality control' programs the author describes don't exist."
Google has been making its services and policies less transparent in recent years, stonewalling inquiries regarding AdSense thefts. The whistleblower made his allegations anonymously and without evidence, but he says he has hard proof to back up the claims, which will only be revealed during a class action lawsuit.