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Whole Foods v. Vitamin Shoppe: Trademark

Posted: July 16, 2012 |   Comments

(CN) - Whole Foods Market claims in Federal Court that The Vitamin Shoppe violates its trademark in a marketing campaign.

Austin-based Whole Foods claims that launched its trademarked Health Starts Here campaign to promote its retail chain in 2009.

"Well after Whole Foods Market began using its Health Starts Here mark, defendant launched a virtually identical mark Core Health Starts Here to promote its retail stores and the sale of nutritional products," according to the complaint in Austin Federal Court.

Read the full story here: http://www.courthousenews.com/2012/07/16/48388.htm

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