Nature's One announces goal for zero arsenic in baby formula

So...it's a GOAL to quit poisoning babies?

The manufacturer of the nation's first organic baby formula today
announced its expanded purity initiative to minimize or eliminate
environmental contaminants known to be in the U.S. food supply, such as
arsenic and other heavy metals, pesticide residues and hidden chemicals
used in processing like hexane.

Nature's One encourages other formula and baby food manufacturers to
follow its lead utilizing the best science and technology to accomplish
this goal.

"Anymore, it is not enough to talk about what is added to a formula to
make it beneficial," said Nature's One CEO Jay Highman. "Instead, we
need to talk about what is not in the formula or baby's first foods.
Unfortunately, many of these chemicals go undetected because they are
not tested routinely, or are concealed under current labeling
regulations. The company's founding goal has always been to identify
and eliminate toxins that may negatively impact human development."

For example, according to a February 1, 2012 study, 15 infant formulas
sold in the U.S. contained arsenic(1). Researchers noted the type of
arsenic when identified was nearly 100% inorganic arsenic; considered by
the World Health Organization (WHO) and the Food and Drug
Administration to be the most toxic form.

Read the rest of the story: http://www.marketwatch.com